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RIDERS
Our team is a testament to excellence, comprising world-class athletes, strategic management, and technical experts dedicated to advancing the sport of downhill mountain biking.
Joe Breeden
Elite Male Rider & Team Director
A force on the World Cup circuit, Joe brings relentless drive and meticulous preparation to every race. Multiple Junior World Cup podiums, Elite Top 10’s and an Elite British Series Championship highlight a career focused on the top step. His future ambitions include a World Championship win and a World Cup overall title.
“To craft new champions, advance the sport and build the team that every rider & brand will want to be associated with in the coming years ”
- Joe Breeden 2024
Louise Ferguson
Female Rider
Louise carves her own path in mountain biking history and in symphony with IFR, Louise plays an instrumental role in raising the bar. Recently becoming 1 of only 2 Women to ever complete Red Bull Hardline, inspiring thousands “It was Lou that stole the show, and the hearts of everyone who was watching … her guts, her do-or-die attitude and her sheer determination” World Cup podiums and a 4th place finish in the 2024 World Championships prove she's a force to be reckoned with. Aiming for World Cup wins Louise embodies pure grit.
Oscar Griffiths
Junior Male Rider
A rising star in downhill racing, Oscar builds his success on raw talent and unwavering commitment. His European and National wins solidify his position as a future champion. Watch him challenge for World Cup podiums in 2024.
Ryder Lawrence
Junior Male Rider
One of the most anticipated Juniors coming out of the USA, with a host of race wins across America, we are excited to help him take his first steps onto the international circuit and help him develop globally. He carries a diverse skillset across all disciplines, which really sets him apart from the rest of the field.
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